• Coercive power is based on fear (of being hurt, poorly treated, or dismissed).
• The leader uses fear to subdue the subordinates.
• The leader threatens subordinates that they could be sacked, demoted, or will be awarded poor rating in performance review, having some privileges removed.
• The subordinates are compelled to cooperate with the leader for fear of being punished.
• Followers fear that failure to comply will lead to punishment.

Listen to the video above and study the readings given on this page. Focusing on a named institutional leader, explain how he/she exercises coercive power.

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