• Informational power relies on the leader`s ability to get and give the information that is necessary to the organization or individual followers in order to enable them make informed decisions.
• The information provided must be perceived as valuable by others.
• Channeling or withholding information is a very effective way for a leader with information power to control actions of others.

Listen to the video above and study the readings given on this page. Focusing on a named institutional leader, explain how he/she exercises information power.

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